Brand Extension Strategy
Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. Value For Money (VFM) means consumers want to be satisfied mentally spending less money. As a marketer, we can use this aspect.
AUDI makes key holder. Porsche launched PDDS(Porsche Designe
decrease of working-time and they are curious in the orient culture. Yet, Korea has low country brand(figure 3-a-2) and new type Influenza A virus was spread in 2009(figure 3-a-3) is another social threat.
b. Micro Environment
1) Market analysis
From 2003 to 2007, the number of tourists increased 136% (figure 3-b-1) and it is expected that 7.8 million tourist will visit Korea in 2010. Th
MTV headquarters is in New York City
MTV began offering its unique brand of programming for young music lovers across the United States.
2005- MTV announced it would begin airing MTV Base in Africa.
2006- MTV plans to launch MTV Ukraine, to pursue the emerging music market.
2006. 6- MTV announced the creation of MTV K.
새로운 세상에 대한 기대감을 주는, 대세의 개념을 알리는,변화를 예고하는 통합적 개념이 필요합니다
2002. 12
대한민국에 노무현 대통령이라는 새로운 Brand Power가 탄생
핵심 ? 노사모 (브랜드 로열티)
브랜드 자산형성 ? 따뜻하고 친밀한 이미지 일관성
브랜드 관리 ? 인터넷을 통한 체험기회
We figured that Cold Stone has problems with their emplacement. Therefore, Cold Stone could improve their strategies to compensate the problems. Cold Stone is an urgent need to increase the number of stores on a priority basis due to the current limited number of stores. Attracting various customers due to how small their visibility is in the streets. In big cities or in Seoul for example, there